While working for a startup I was tasked with the responsibility of mapping out the user experience leading to the design of an outdoor-recreation travel app. I used interviews to identify key customer pain points, concerns, and priorities. I then mapped out a composite of the day-to-day patterns common among the target group and highlighted key opportunities for business model and feature development. The data was then turned into a graphical representation of the customer’s journey and used by team members to guide the creation of low-fidelity prototypes for ongoing user testing and learning opportunities. By mapping the user’s day-to-day journey, we were better able to emphasize with them which guided our design.

Interviewing A Powerful Tool for Designing Better Experiences A homeless man once told me that I’m a good listener. Maybe that’s why he readily allowed me to follow him around for several weeks, showing me where he slept and how he survived the cold, even letting me take photos of him, and [...]

I led a team under tight budgetary and scheduling constraints for this startup devoted to helping fans of the movie, A Christmas Story, relive their childhood with Pink Bunny Pajamas.

Teaching Philosophy Creating Learning Experiences The six short, single-spaced paragraphs looked horribly incomplete – after all, the assignment called for at least two pages. Compared to submissions from his classmates, the effort seemed half-hearted, irresponsible, and negligent – unless you take a closer look. And I did. I’ve found that regularly [...]