While working for a startup I was tasked with the responsibility of mapping out the user experience leading to the design of an outdoor-recreation travel app. I used interviews to identify key customer pain points, concerns, and priorities. I then mapped out a composite of the day-to-day patterns common among the target group and highlighted key opportunities for business model and feature development. The data was then turned into a graphical representation of the customer’s journey and used by team members to guide the creation of low-fidelity prototypes for ongoing user testing and learning opportunities. By mapping the user’s day-to-day journey, we were better able to emphasize with them which guided our design.

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