The challenges of working in a virtual environment are unique and formidable. If care isn’t taken, issues that arise in traditional work environments that seem harmless can be dramatically devastating in a virtual setting. It’s common for team members to feel isolated and to have a sense that they are the only one contributing to the cause. Ordinary misunderstandings can blow out of proportion. It can be difficult to retain employees. While working on a startup media company I used interviewing to create stronger connections between team members who had never before met in person. As a result of these interviews, I better understood the challenges faced by each team member. We instituted informal get-togethers online and found that communication improved. The team accomplished several successful projects that were favorably recognized by the press.