Project Description

The simplest kind of prototype is a story conveyed through written, visual, or verbal communication. Formulating well-crafted stories helps people better understand complex concepts. While overseeing the early stages of business model development for a startup I founded, I used storytelling to illustrate a challenge our customers regularly experience – not having enough room in their suitcase to fit all their gear for a trip. We wrote a story from this perspective and crafted an illustration of a small suitcase over-packed with items that they might want while traveling. We then produced a 2-minute video about how we proposed to solve their problem. By sharing this simple story with our customers, we  learned that we understood their frustration accurately and that we were headed in the right direction for solving it.