Project Description

Creating a minimum viable product (MVP) is a great way to test a new concept in the market and get buy-in. While working at a media company, I used Adobe Flash to show management my vision for how magazines could be digitized without losing the page-turning feel of the printed product. I took photos, video, and written content from a previous project and created a fully functional page-turning e-magazine that I published on the company’s website. While the initial release only contained a fraction of the content that a full magazine would have, getting the concept in front of real people led to valuable insights that helped me better understand our customers.