Project Description

Using prototypes to create incremental iterations is an effective way to learn from real users without having to wait until a fully functional product is completed. Sometimes all it takes is a simple landing page with a clear call-to-action. I supervised a project for a media startup devoted to producing an online outdoor magazine for the Intermountain West. After interviewing potential customers, we published one web page with a sign-up button. After several iterations, over 200 people signed up to contribute feedback and learn more about the concept.