Project Description

When creating any prototype, I begin by talking with real customers to make sure I’m building something they need. Journey Mapping is a great way to break down a user’s experience into smaller chunks, making it easier to identify key pain points and gain valuable insights for solving their challenges. While working on an outdoor-recreation online community called Uncharted, I used the results from extensive user interviews and prototyping results and created this visual representation of a user’s journey. It was instrumental in helping my team identify key areas for improvement and has inspired our business model development.