Project Description

I’m a strong proponent of serial entrepreneur Steve Blank’s “Get out of the building” mantra that encourages innovators to break away from the office and talk with real people to learn from and empathize with them about the kinds of problems and challenges they want solved. By conducting focused interviews and observing everyday customer life, we eliminate the guessing. Instead of wasting time and money building something that no one wants, we can take what we learn from real people with real pains and build something that they really care about – something that alleviates that pain. I’ve used interviewing and observation techniques to formulate new business models, validate market data, improve educational experiences, build better teams, help people become more effective leaders, and design better user experiences for websites and mobile applications.