Project Description

I was invited by Columbia University to design and teach a one-week workshop about creating and marketing content for an online audience. Over the last eight years, I’ve adjusted the course to better meet the needs of my students who plan on entering a variety of careers outside of professional media. Students learn and experiment with a variety of techniques used by professional media, using writing, reporting, and visual communication skills to apply search engine optimization (SEO) strategies, manage social media marketing campaigns, navigate ethical issues, motivate and build teams, and persuade others. The workshop has garnered positive student reviews and enrollment increased by 80 percent over a three-year period. The project sponsor now uses my revised course description as a model for other workshops in the program.